Amanda is associate creative director at F2 Strategy. She is a multidisciplinary designer with expertise in UX, web, graphic and product design. She has 15 years of experience in the design field, most recently owning and operating her own freelance design studio. She has worked with F2 Strategy since its earliest days in 2016 delivering marketing solutions and supporting client design work. She prides herself on a strong attention to detail and the ability to concept and implement creative solutions.

Amanda lives in Reno, Nevada. She enjoys all the outdoor activities Lake Tahoe has to offer—climbing, trail running, camping and relaxing at the lake/river. In a previous life, prior to having their daughter, Amanda and her husband lived/worked out of a van while exploring the western U.S.

Who or what inspires you in your job?

The process! I love the process of learning about a new project/challenge, digging into it, and coming up with creative solutions, bringing the solution through implementation, and seeing the idea come to life.

What are three words that describe how you do your job?

Collaborative, creative and resourceful

What are you most passionate about in your role at F2 Strategy?

Collaborating with the team and creating work that elevates our clients. Pushing the wealth management industry forward through marketing and technology.