Craig French is Senior Project Manager for F2 Strategy. Craig has advised leaders at wealth management firms on strategy, operations, and technology for over 20 years. Through his experience, Craig has developed best practices in operations management and enabling technology to move firms to achieve their business objectives. His deep knowledge of the bank trust and investment management businesses allows him to serve as one of the practice leaders of our bank trust business. In technology, he has led multiple trust selection and implementation engagements for F2 Strategy. In operations, he has provided clients with significant cost savings and reductions in operational risk through multiple business process re-engineering engagements. While serving clients, Craig has worked with senior executives at several organizations to develop and drive strategic change. He resides in West Palm Beach, Florida and is an avid Boston Red Sox fan.

What are you most passionate about in your role at F2 Strategy?

Delivering clients actionable advice based upon our knowledge and experience.

What excites you most about the WealthTech industry right now?

 There are more opportunities for clients to move their business forward using new technology than ever before in my 30 year career.

Who or what inspires you in your job? 

This job is about helping companies, business units but, most importantly, people working at our client firms. When I do a good job, I make their lives better.