Doug Fritz is the Co-Founder and Executive Chairman of F2 Strategy, the largest pure-play wealthtech consulting firm in the U.S. Doug has successfully navigated the journey from CTO to start-up founder, to enterprise CEO, and is now an M&A-focused executive chairman. Doug is a leading voice and sought-after strategist for growth-focused advisory firms needing to make great decisions about their technology and client experience. Doug recently moved from Santa Cruz, CA to Wilmette, IL with his wife, Liz, and two sons. When not talking tech strategy, you’ll find him on the water racing with his new J-70 sailboat team.

What has changed the most since you started out in the industry?

We don’t really work on paper anymore. Our relationships with clients are so much deeper and automated.

Predict the future—what do you think WealthTech will allow advisors to do in five years that they can’t do now?

Advisors will be able to deliver a much deeper and richer experience with clients through digital and predictive tools.

What does the phrase, “Do Good with Tech” mean to you?

It means finding ways to use technology that deepen the relationship between asset owners and their emotions, expectations and impacts on the world.