Cogan Wybranski is Head of Corporate Marketing at F2 Strategy. In this role, she leads enterprise marketing across F2 Strategy's family of specialized consulting businesses serving the asset and wealth management industry. Her responsibilities include brand strategy, digital marketing, public relations, strategic partnerships, corporate communications, thought leadership, executive visibility, and event marketing. With a background spanning financial services, consulting, and marketing, Cogan is passionate about translating complex industry topics into clear, compelling stories that educate audiences, build trust, and drive business growth. Prior to joining F2 Strategy, she held marketing leadership roles at Meradia and worked in client relationship and operations roles at Northwestern Mutual, providing a unique perspective on both the business and marketing sides of the financial services industry.

Based in the Philadelphia area, Cogan enjoys coaching and playing club volleyball, skiing, and traveling the globe. She serves on the Board of the Women in Investing Network of Philadelphia and volunteers with Girls on the Run Philadelphia.

What would you tell someone just starting out in the industry right now?

Be curious. Ask questions and listen.  

What are three words that describe how you do your job?

Diligent, creative, and storyteller.

Who or what inspires you in your job?

My father, Scott Wybranski, who founded Meradia. His dedication, vision, values, and commitment to serving clients continue to inspire me.

What are your favorite sports teams?

E-A-G-L-E-S, EAGLES!