Crystal Price, consultant at F2 Strategy, is a seasoned financial industry professional with over 20 years of experience spanning a wide range of operational functions. With a strategic, hands-on approach, she specializes in optimizing processes and enhancing controls. During her career, Crystal has led multiple accounting system and custodian conversions, driving efficiency and accuracy for clients. Outside of work, she enjoys spending time with family, traveling, reading, and gardening. She’s an active volunteer with organizations such as ManeGait Equestrian Therapy, the North Texas Food Bank, and The Salvation Army when time permits. She resides in Texas.

Who or what inspires you in your job?  

I’m inspired by the opportunity to solve problems and create meaningful impact for clients. I’m also inspired by continuous learning and growth.

What are three words that describe how you do your job?  

Diligent, Thorough, Efficient

What would you tell someone just starting out in the industry right now?  

Be open to learning all aspects of the industry and embrace change.