Michelle is a senior marketing director at F2 Strategy. She focuses on marketing strategy development, planning and execution of all project work across F2 Strategy’s client portfolio. She leads her team in partnering with clients to deliver unified brand building strategies that differentiate, drive awareness and deliver measurable results. Her thoroughness of organization and campaign detail, as well as nearly a decade of financial services expertise, brings a sense of trust and confidence between the clients she works with and her team. Her prior experience crosses several industries including architecture, advertising, event and nonprofit sectors.

Michelle lives in St. Louis with her husband, Matt, and their beloved Corgi, Jack. She spends her free time enjoying the outdoors, laughing with her family, and being a member of the Leadership Council of Generation Listen STL, a board of young and young-at-heart volunteers who support St. Louis Public Radio and independent journalism in the St. Louis region.

‍

What are three words that describe how you do your job?

I aim to approach every task with a focus on the big picture, organization, and creative solutions.

What are you most passionate about in your role at F2 Strategy?

The relationships I build. Gaining others’ trust through creativity, consistency, and organization creates an unshakable partnership.

Who or what inspires you in your job?

The thrill that washes over you when you realize you’ve hit on something GREAT—whether it’s a piece of creative, a way to solve a problem, or just knowing that you’re delivering the best you can for your clients—I feel a great deal of joy and pride when you can see the excitement in your clients’ and teammates’ eyes.