Tina Madel is a Senior Manager and Performance Practice Lead at F2 Strategy. She has over 30 years of experience helping investment organizations improve operations, performance measurement, analytics, and technology capabilities. Drawing on experience gained in both investment management and financial technology organizations during her time at Meradia, Tina guides wealth and asset management firms through complex business and operational transformations.

Tina has a reputation for bridging the gap between business needs and technology solutions. This combination of technology and investment management experience enables her to help clients navigate performance reporting modernization, data governance initiatives, operating model assessments, and system selection programs with a practical, results-oriented approach. Tina helps clients optimize front- and middle-office processes through technology, enabling teams to focus on higher-value activities.  

Tina lives in Kentucky, where she enjoys spending time with her grandchildren, reading, and painting animal portraits. She is also an accomplished pianist.

What would you tell someone just starting out in the industry right now?

Expect change. The financial services industry is continuously evolving, but operations often struggles to keep up with increasing demands and complexity.

What has changed the most since you started out in the industry?

The ability to deliver tax-sensitive SMAs and UMAs at scale has grown significantly. Wealth managers increasingly leverage these account structures to reduce operating costs.

What personal or professional motto best reflects your approach to life or work?

Try to do the right thing, which sometimes requires hard decisions.